As I write about the state of the global financial markets, most people do not realise just how important a great marketing and management system for lenders is. In this piece I will discuss why I believe the key to making profits in the current financial climate is to create a sustainable and recognisable external link to your business. It may seem obvious to some, but the internet has created a whole new world of opportunities for businesses to promote themselves to potential customers via the search engines. The first thing you need to consider when creating your marketing strategy is what are your current strengths and weaknesses?
Lenders have become highly regulated in the last few years and this has created an environment whereby they can access a diverse range of capital markets without the cumbersome paperwork that used to be necessary when accessing the traditional finance markets. This has resulted in a great opportunity for businesses to access the capital markets, where they previously would have been unable to achieve the same success as they could when accessing the finance markets via the traditional routes. So how does a management system for lenders help your business?
One of the key aspects of a CRM solution is the ability to connect the customer with the appropriate CRM application. The ability for a lender to interact with their CRM application, whether through online or by telephone, is one of the keys to success when it comes to CRM software. Having your CRM solution linked to your website enables you to build a relationship with the potential borrower by customising the site to the individual needs of each customer. This is why many of the leading debt capital markets firms are including a management system for lenders within their overall online CRM solution.
The management system for lenders need to be robust and flexible enough to provide the necessary interface for the online lender. The most successful systems can integrate with other components such as your website (through our platform), your email and even your phone systems. Once again a robust and flexible platform is essential to help your business development. The management platform also needs to be capable of supporting a range of databases. Some lenders may not even be able to access their own CRM system, instead preferring to use a third party hosted database. This may be fine for your business, but if you intend to expand and take your business to new levels of development you may find that it makes financial sense to have your own independent management system.
Another key aspect of the management solutions for lenders is the ability to monitor all of the activity associated with CRM systems. If your system is leveraged by an outside source this monitoring capability should be included. Some companies are capable of providing live data feeds so that you can quickly identify which processes are contributing to your CRM growth. This in turn enables lenders to make the appropriate changes to their CRM programmes to support customer acquisition and growth. Leveraged finance platforms such as the leveraged finance advisor platform provide the ability to view all activity with the click of a button.
Leveraged finance platforms provide an excellent opportunity for lending institutions to build long term relationships with their customers. An important part of these relationships is the delivery of communications between lender and client. Interaction is key to maintaining customer interest, and having the ability to view, update and manage communications is a critical part of this process. The management platform for capital markets requires the ability to integrate with external communication tools such as email, fax, SMS and even mobile applications.
Many lenders are now moving away from in-house systems and towards fully automated review and approval systems. Automated review and approval platforms for capital markets require a high degree of automation, so that manual intervention is avoided. These systems also rely on pre-existing policies, so once again you need to ensure that these are robust enough to support your overall business objectives. Again a good system will have a built-in customer relationship management component so that your team can easily manage and update contacts and approve or decline loan requests. A well-designed automated system for finance is capable of taking decisions in a timely manner, adjusting criteria in real time and assisting in the management of complex financial data.
The key features that a good leveraged finance software system must have are: automated application management, multi-pronged customer relationship management, easy access to vital information such as customer history and credit history, and the ability to work with varying types of digital media. By building your business development strategy based around these key capabilities you are more likely to achieve your goals. Your CRM platform enables lenders to make better choices and take control of their own business development. With a well-designed and robust CRM software solution you can plan your business development campaigns more effectively, increase your profitability and reduce the risk of making the wrong investment.